A biography of Steve Jobs

Jobs liked the idea. In fact, the idea of this advertisement has a special resonance with him. Jobs fancied himself a rebel, and the people he recruited to the Macintosh team were full of hacker temperament and pirate spirit, and he liked to associate himself with such values. When they built the Macintosh, they hung the Jolly Roger in the office building. Although Jobs left the “Apple Community” in Oregon to start Apple, he still wanted to be seen as a counterculture rather than a spokesman for big business culture. But deep down, he realized that he was increasingly abandoning the hacker spirit. Some even accused Jobs of selling out the hacker spirit. While Wozniak followed the homebrew computer club’s guidelines and shared his design of the applei computer for free, Jobs insisted that the product (the motherboard) be sold to members of the club. Despite Wozniak’s reluctance, Jobs wanted to make Apple a commercial company and take it public, rather than handing out stock options for free to friends who had fought together in the garage. Now Jobs was about to launch the Macintosh, a product he knew would violate many of the tenets of the hacker’s creed. The Macintosh was overpriced and had no slots, so hobbyists couldn’t plug in their own expansion cards or add the new features they wanted on the motherboard. He even designed the Macintosh to be inaccessible from the outside, requiring special tools just to open the plastic case. The Macintosh was a closed and controlled system, more like something designed by Big Brother than by hackers. Therefore, Jobs hoped to re-establish his desired self-image to himself and the world through the “1984” advertising film. The heroine of the ad, a rebel intent on thwarting the Big Brother world, wears a plain white vest emblazoned with a Macintosh. Ridley Scott, fresh off the success of “blade runner,” was tapped by Jobs to direct a commercial. Jobs was able to connect himself and Apple to the cyberpunk spirit of the era. Through the ad,die casting parts, Apple was able to gain acceptance among a group of renegades and hackers who thought differently, and Jobs was able to rebrand himself. Sculley was initially skeptical when he saw the story script, but Jobs insisted that they needed something revolutionary. He was able to get an unprecedented budget of $750,000 to shoot the commercial. Ridley Scott completed the commercial in London, and to show the crowd mesmerized by Big Brother speaking on the screen, he recruited dozens of real bald heads to shoot the scene. The heroine is played by a female discus thrower. The commercials are dominated by metallic grey tones, playing up an indifferent industrial environment, which Scott uses to evoke the dystopian atmosphere of Blade Runner. When Big Brother announces on the screen, “We will win!” At that moment, the heroine’s hammer shattered the screen, DIN screw plug ,metal stamping parts, and everything disappeared in a burst of light and smoke. When Jobs showed the ad at a sales conference in Hawaii, people were thrilled. So he decided to run the ad at the December 1983 board meeting. When the advertisement was over and the lights in the conference room came back on, everyone was silent. Philip schlein, CEO of the California branch of Macy’s department store, was bent over his desk. Markkula stared ahead quietly, and at first people thought he was impressed by the power of the advertisement. But then he asked, “Who wants to find another advertising agency?” “Most people thought it was the worst commercial they had ever seen,” Sculley recalled. At this point, Sculley’s confidence was so low that he asked chiat/day to sell off two ad slots it had bought, one 60 seconds and the other 30 seconds. Jobs was furious. One night, Wozniak slipped into the Macintosh office building after a two-year absence from Apple, where he had an irregular job. Jobs grabbed him and said, “Come and look at this thing!” He got a VCR and started playing the “1984” commercial. “I was blown away,” Woz recalled. “I thought it was the most amazing thing.” Jobs told him that the board had decided not to run the ad during the Super Bowl, and Wozniak began asking about the price of the ad slot. Jobs said he wanted $800,000. Under the usual impulse of kindness, Wozniak immediately offered, “Well, if you’re willing to pay half, I’ll pay the other half.” However, in the end, he did not have to pay half of the money. The ad agency sold the 30-second slot, but out of passive resistance, they didn’t sell the 60-second slot. We told Apple we couldn’t sell it in 60 seconds, when in fact we didn’t even try. Lee Crowe said. Perhaps to avoid a showdown with the board and Jobs, Sculley decided that Bill Campbell, who was in charge of marketing, would figure out what to do. Campbell, a former football coach, decided to use the 60-second commercial to go for it. I think we should go for it. He told his team. At the beginning of the third quarter of the Super Bowl 18 game between the Rangers and the Redskins, the dominant Rangers scored from the bottom. But instead of an immediate replay of the score, television screens across the United States suddenly went eerily black for two seconds. Then a gruesome black and white scene began to appear on the screen-a team marching on creepy music. More than 96 million people watched the film, which was unlike any advertisement in the past. At the end of the ad,Investment casting parts, the crowd watches in horror as “Big Brother” disappears, while the narrator calmly reads: “On January 24, Apple Computer will introduce the Macintosh. You’ll see why 1984 doesn’t become 1984. 。 autoparts-dx.com